Marketing 4.0: Moving from Traditional to Digital – Philip Kotler | Book Review

September 29, 2018 By TheNewYorkNews

Marketing 4.0: Moving from Traditional to Digital – Philip Kotler | Book Review

Marketing 4.0: Moving from Traditional to Digital – Philip Kotler | Book Review

The New Market approach for the future

Since Marketing 3.0 inspired the world to embrace and explore human-centric market activities, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is it can create more personalized products and personal services, and Marketing 4.0 maps out an authoritative approach to taking customers from awareness to advocacy.

This book answers the ultimate question in the minds of next-generation marketers: ‘In a connected world, what are the new rules of markets?’ With increased mobility and connectivity, customers have shorter attention span to consider and evaluate brands. There are two major implications. First, marketers need to stand out and deliver a moment to get customer attention. Secondly, customers rely on the advice of their friends and family on which brand to choose.

The book discusses the power shifts, the paradoxes of connectivity, and the future sub-cultures that will shape the future of working in markets. It will lay the foundation which makes WOW Market approaches imperative. It will explain how WOW Market approach improves economy productivity.

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