June 1, 2018 By TheNewYorkNews
Shot On iPhone contemporary photography campaign
“Shot on iPhone” is a series of contemporary photography adv campaigns for the Apple mobile phone.
With several messages utilizing user-generated content, Apple has run ads on Instagram for some time. Now it is taking the platform more seriously, having started making its own posts. The account is sharing photos and videos taken on iPhones as part of its Shot on iPhone campaign.
Apple launched its official Instagram account on august 2017, shares ‘Shot on iPhone’ photos and videos. The Apple Instagram account is currently posting contemporary photography galleries, sets of images taken by various photographers using iOS equipment.
They also used the pictures for the ADV campaign of the phone itself.
iPhone users submitted contemporary photography images that Apple later posted on billboards, showcasing beautiful high-quality photos.
And here’s the problem.
The pictures used are not just “shot on iPhone” and for some of them it is quite impossible to replicate the effect without heavy manipulation and various professional equipments.
Look closely at the “Shot on an iPhone” tagline to Apple’s adverts, and you’ll see “Additional equipment and software used” hiding at the bottom of the video.
There are high quality lenses available for your camera phone, like these from Moment, and gimbals that will stabilise shots.
Have you ever been disappointed that your smartphone’s camera doesn’t quite live up to the shots seen in commercials? “Shot on a Smartphone” often tags along at the end of ads featuring beautiful, cinematic-style shots.
But that’s the thing. They often look so cinematic it’s almost unbelievable that these example images were taken purely with a tiny smartphone camera. A cinematic lens with a gimbal and follow focus system tagged onto the end of a Samsung or iPhone device for instance.
In a 7-minute video, Marques Brownlee looks at the truth behind these bold claims. Sure, they are shot on smartphones. But sometimes the equipment stuck on the end of the phone’s camera lens is making a world of difference in contemporary photography.
But if you use these, you might just have to tag your Instagram posts with:
“Additional equipment used.”
As well as simply sharing the image, Apple has recorded interviews with some of the artists behind the images and uses that as a voiceover track for the video galleries.
Users also sent videos for the “Earth” campaign, where Apple featured Carl Sagan’s voice reading from his Pale Blue Dot book to serve as a warning of everything we have to lose on Earth. – Ahmad Kareh, Twistlab Marketing
Apple invites users to share their own iPhone photography on Instagram using the #ShotoniPhone hashtag. Apple’s relationship with Instagram has been somewhat rocky; Phil Schiller infamously closed his Instagram account when the service expanded to Android back in 2012.
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Pictures by: courtesy of each gallery/public domain