June 20, 2018 By TheNewYorkNews

IKEA Place App Adv color photography campaign

IKEA Place App Adv color photography campaign

Augmented reality got a boost this year when IKEA, a longtime adopter, led with Place, quickly embracing Apple’s ARKit and advertised through color photography.

The app allows consumers to view furniture at true scale in their homes.

Available on the App Store*, IKEA Place lets you virtually ‘place’ furnishings in your space. From sofas and lamps, to rugs and tables, all of the products in IKEA Place are 3D and true to scale so you can make sure it’s just the right size, design and functionality for your room.

Meanwhile, monitoring social media, the company noticed that consumers in response to the ADV color photography, were complaining about the lack of a search feature for Place, and so they added one, deploying a new version in five days.

 

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Pictures by: courtesy of IKEA/public domain